Meet our Managing Director

With over 15 years of leadership experience across multiple industries, Erica Lake has a proven track record of driving strategic initiatives that fuel business growth and operational efficiency. Her leadership has guided numerous companies through complex transitions, ensuring the right teams, systems and processes are in place for long-term success.

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After taking a corporate sabbatical and embarking on a year-long, cross-country RV adventure, Erica discovered her passion for working with small businesses. Leveraging her experience at national and global corporations, she is dedicated to helping leaders craft outstanding employee and customer experiences that foster loyalty and drive growth from within.